Viber Media introduced stickers in 2013, two years after it launched it’s Social App Viber. It was introduced to increase revenues from the Sticker Store market where people purchased stickers for a fixed price. A part from Viber credit, Stickers made the company profit. Stickers in viber were used while chatting to shows emotions. Viber also contests sticker competitions in partner with EXIT, a prestigious music festival. It was held for the first time in Serbia were a selected winner was rewarded a reward cash of $3000 and four other contestants will be rewarded $500 each. The Competition was judged by the jury who are based on EXIT Adventure. The Stickers were also related to EXIT Music Vibes.
Viber is also engaged with SXSW who are a great community which gives creates the art work for Stickers. This great startup is responsible for developing some of the most used Stickers like “lol”,”OMG” etc. Stickers are a great way for users to express themselves. Viber has worked with the mashable collective team to create the stickers in the wild pack. The stickers were not only available in Viber but mashable made it able to get into real life. Hundreds of thousands of physical stickers were printed and smashed at different places. People were asked to find these places and capture the sticker and post it online with a hashtag of MASHSXSW to Win prizes.
With it success of stickers, after four years viber introduced photos with stickers. Where people has the ability to snap stickers over their photos to make it expressible. The feature is like photo editing but the huge collection of sticker pack make it have a huge difference.
LegCat is viber’s most used sticker so popular that it has its hashtag in social networks. The LegCat features a peach color cat sometimes it can have a purple color with dark patches around it’s body or can have a pencil on its hand. It’s a fat and lazy cat. Of its collection LegCat Returns is the most used and popular. LegCat has been featured at famous places in Serbia. In a wall pain where people tend to take pictures.